Insights

The AI Commerce Blog

Guides, data, and tactics for e-commerce stores preparing for AI-driven shopping.

AI Shopping
How Amazon Rufus Discovers and Recommends Products
Amazon Rufus influenced over $12 billion in sales in Q4 2025. Here's how it sources product recommendations and what your store needs to do to get included.
July 4, 2026 7 min read
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SEO Strategy
Why Your Meta Titles Are Costing You AI Search Traffic
Most ecommerce meta titles are written for click-through rates, not for AI. Here's why that distinction matters and how to write titles that perform in both worlds.
July 3, 2026 6 min read
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Optimization Guides
Image Alt Text for Ecommerce: Why It Matters More Than Ever
Alt text is now read by AI shopping assistants, Google Lens, and visual search engines. Here's how to write it properly for both accessibility and product discovery.
July 2, 2026 6 min read
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SEO Strategy
How to Read Your Ecommerce SEO Audit (And What to Fix First)
An audit report without a prioritisation framework is just a to-do list. Here's how to read your results and decide which fixes will move the needle most.
July 1, 2026 7 min read
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Optimization Guides
WooCommerce SEO and AI Readiness: A Complete Guide for 2026
WooCommerce stores face specific SEO and AI visibility challenges that Shopify guides rarely cover. Here's how to fix them and get your products found by AI shopping assistants.
June 30, 2026 8 min read
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SEO Strategy
Why the Backlinks Other SEO Tools Promise Can Hurt Your Store
Many SEO tools promise dozens of backlinks per month. Here's where those links actually come from, why Google penalises them, and what to focus on instead.
June 28, 2026 8 min read
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Optimization Guides
7 Reasons ChatGPT Can't See Your Shopify Products (And How to Fix Them)
Most Shopify stores are invisible to AI shopping assistants — not because their products are bad, but because the data AI reads is incomplete. Here's exactly what's missing.
June 4, 2026 6 min read
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Optimization Guides
How to Optimize Product Pages for AI Search in 2026
AI shopping traffic converts 42% better than other sources. Here's exactly how to structure your product pages so AI search engines can find and recommend them.
June 4, 2026 7 min read
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AI Shopping
llms.txt: The New File Every Ecommerce Store Needs in 2026
llms.txt is the robots.txt for AI. Here's what it is, why ecommerce stores need one, and exactly what to put in it so AI assistants recommend your products.
May 30, 2026 6 min read
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Optimization Guides
The Best On-Page SEO Fixes for Ecommerce Brands This Year
Title tags, schema, Core Web Vitals, AI Overviews — here are the highest-impact on-page SEO fixes ecommerce brands should be prioritising in 2026.
May 18, 2026 7 min read
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AI Shopping
How to Write Product Descriptions That Show Up in AI Search
AI shopping assistants extract specific signals from your product copy. Here's how to write descriptions that satisfy both human readers and the AI systems that recommend products.
May 7, 2026 6 min read
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AI Shopping
Why Your Product Descriptions Aren't Showing Up in AI Search
Your descriptions may be well-written for humans but invisible to AI. Here's what AI shopping assistants actually extract from product pages — and how to write for both.
April 25, 2026 6 min read
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Optimization Guides
How to Use Core Web Vitals to Beat Competitors in Search Rankings
Core Web Vitals are now a direct ranking factor for ecommerce. Here's how to read your scores, fix the most common issues, and turn page speed into a competitive advantage.
April 20, 2026 7 min read
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Optimization Guides
How to Turn Blog Traffic Into Sales for Shopify Stores
Blog traffic that doesn't convert is a structural problem, not a content problem. Here's a practical system for connecting your Shopify blog to actual revenue.
April 3, 2026 6 min read
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Optimization Guides
Internal Linking Strategy for Shopify Stores
Internal links are how authority moves through your Shopify store. Here's a practical strategy for building a link structure that improves rankings and guides shoppers to purchase.
March 28, 2026 7 min read
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Optimization Guides
The Ecommerce Owner's Guide to Robots.txt and AI Crawlers
A misconfigured robots.txt can silently block AI shopping assistants from seeing your products. Here's what to check, what to allow, and what the most common mistakes look like.
March 23, 2026 6 min read
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Optimization Guides
7 Ecommerce SEO Mistakes That Hurt Conversions
Most ecommerce stores lose sales from fixable SEO mistakes, not bad products. Here are the 7 most common errors and exactly how to correct each one.
March 12, 2026 7 min read
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Optimization Guides
The Complete Shopify Product Schema Checklist for 2026
A practical, copy-paste checklist of every schema property your Shopify product pages should include — and why each one matters for SEO and AI search visibility.
February 28, 2026 8 min read
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AI Shopping
Perplexity, ChatGPT, Claude: How Each AI Shopping Assistant Actually Works
Perplexity, ChatGPT, and Claude each recommend products differently. Here's how each one sources its results and how to make sure your store shows up in all three.
February 19, 2026 7 min read
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AI Shopping
Google AI Overviews and Ecommerce: What's Actually Changing in 2026
Google AI Overviews are now appearing on shopping queries. Here's what that means for ecommerce stores — which pages get featured, which get bypassed, and what to do about it.
February 12, 2026 7 min read
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Optimization Guides
Structured Data for Shopify: How to Win Featured Snippets and AI Results
Structured data is the fastest way to get your products into featured snippets and AI shopping results. Here's exactly what to add, where to add it, and how to check it's working.
January 27, 2026 8 min read
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Optimization Guides
Shopify Category Pages: The Overlooked SEO Opportunity
Most Shopify stores neglect their collection pages. Here's why category pages are often your highest-value SEO asset — and how to optimise them properly.
January 15, 2026 6 min read
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AI Shopping
What Is AI Readiness Score and Why Every Shopify Store Needs to Know Theirs
AI Readiness Score measures how well your product pages communicate with AI shopping assistants. Here's what it measures, why it matters, and what a good score looks like.
December 10, 2025 6 min read
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